America Triumphs: The Most Coveted Travel Destination of 2026 Revealed in Exciting New Report

Travelers across the globe are trading crowded cities for open skies, pristine air, and breathtaking scenery. The latest travel trend points toward mountain getaways, with Big Sky, Montana emerging as the No. 1 trending travel destination for 2026.

According to a comprehensive report by Expedia, Hotels.com, and Vrbo, Big Sky topped the list after a 92% surge in flight and accommodation searches over the past year. The report analyzed data from more than 24,000 global travelers to identify the world’s most rapidly growing destinations.

Big Sky’s meteoric rise highlights a broader shift in traveler preferences — a move toward nature-rich destinations that offer adventure, wellness, and authenticity all in one package.

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The Magic of Big Sky, Montana

Nestled in the Rocky Mountains, just an hour’s drive from Yellowstone National Park, Big Sky has long been a hidden gem for outdoor enthusiasts. Although it may seem like it suddenly appeared on the world travel radar, locals know it has offered world-class recreation for decades.

From skiing and snowboarding in the winter to hiking, mountain biking, and river rafting in the summer, Big Sky’s appeal spans all seasons. Beyond outdoor adventures, the town’s growing dining scene, vibrant community events, and rich cultural offerings are capturing the attention of travelers seeking a deeper experience.

Travel experts describe Big Sky as a perfect blend of adventure and serenity — a place where rugged wilderness meets luxury lodges and cozy cabins. The destination also reflects a growing trend toward sustainability, with local efforts to preserve its pristine landscapes while welcoming increasing numbers of visitors.

Why Mountain Travel Is Booming

The renewed interest in mountain destinations is part of a global movement toward slow travel and eco-conscious tourism. After years of pandemic restrictions and urban over-tourism, travelers now crave open spaces, cleaner air, and authentic local connections.

Mountain getaways like Big Sky deliver exactly that. These regions offer opportunities for physical activity, mindfulness, and community engagement — elements modern travelers increasingly value. The desire for a more balanced travel experience, combining relaxation with outdoor adventure, has made places like Big Sky irresistible.

The Top 10 Trending Travel Destinations for 2026

Expedia’s report highlights ten destinations showing remarkable growth in travel searches from 2024 to 2025. These locations reflect diverse experiences — from snow-covered peaks to tropical beaches.

• Big Sky, Montana, USA – 92% increase
• Okinawa, Japan – 71% increase
• Sardinia, Italy – 63% increase
• Phu Quoc, Vietnam – 53% increase
• Savoie, France – 51% increase
• Fort Walton Beach, Florida, USA – 45% increase
• Ucluelet, Canada – 44% increase
• Cotswolds, United Kingdom – 39% increase
• San Miguel de Allende, Mexico – 30% increase
• Hobart, Australia – 25% increase

While each location offers a unique charm, the common thread among them is the focus on authenticity, nature, and sustainability.

Okinawa, Japan: Where Nature Meets Sustainability

Ranked second on the list, Okinawa has captivated travelers with its stunning coral reefs, turquoise waters, and deeply rooted culture. The subtropical chain of islands in southern Japan provides a more laid-back alternative to popular cities like Tokyo or Kyoto.

Okinawa’s rising popularity is not just about beauty; it’s also about responsible tourism. The region has taken bold steps toward environmental sustainability, including coral reef restoration and renewable energy initiatives. These efforts have positioned Okinawa as a model for balancing tourism growth with environmental preservation.

The island also celebrates local heritage through traditional music, cuisine, and crafts, offering visitors meaningful opportunities to engage with its unique cultural identity. This combination of ecological awareness and authentic experience makes Okinawa one of Asia’s most compelling destinations.

Sardinia, Italy: The Mediterranean’s Hidden Treasure

In third place is Sardinia, Italy’s second-largest island and a rising star of European travel. Often referred to as the “Maldives of Europe,” Sardinia dazzles with crystal-clear waters, white-sand beaches, and a mountainous interior filled with charming villages.

Unlike the bustling streets of Rome or Venice, Sardinia offers tranquility and a chance to slow down. The island is also famous for being part of the world’s “Blue Zones” — regions known for the longevity and well-being of their residents. Locals credit their long lives to a diet rich in fresh produce, a strong sense of community, and an active outdoor lifestyle.

Travelers are increasingly drawn to this balance of health, culture, and beauty. The effort required to reach Sardinia — which is less accessible than Italy’s mainland — only adds to its sense of exclusivity and adventure. For many, it represents the ideal escape from the fast-paced modern world.

The Common Thread: Sustainability and Authenticity

The 2026 forec travelast reveals a clear pattern: destinations that prioritize sustainable development, cultural preservation, and natural beauty are outperforming traditional tourist hubs.

Expedia’s travel experts emphasize that the goal isn’t to dictate where travelers should go but to highlight regions that align with the future of responsible tourism. These destinations focus on community well-being, environmental health, and education for visitors — encouraging travelers to experience local life in more meaningful ways.

Okinawa’s coral restoration projects, Big Sky’s environmental stewardship, and Sardinia’s Blue Zone lifestyle are just a few examples of how global destinations are redefining the travel experience.

 

What Makes Big Sky Stand Out

Big Sky’s allure goes beyond its breathtaking landscapes. The destination represents a perfect fusion of adventure and comfort, offering experiences for every type of traveler.

• Adventure Seekers: Skiing, snowboarding, whitewater rafting, and mountain biking make Big Sky a paradise for thrill-seekers.
• Families: Expanding family-friendly resorts, guided nature programs, and cultural events ensure a memorable vacation for all ages.
• Luxury Travelers: Upscale accommodations, fine dining, and wellness retreats make it ideal for those seeking relaxation in style.
• Sustainability Enthusiasts: Local initiatives support eco-friendly practices and conservation projects that preserve the beauty of the Rocky Mountains.

With more investments in tourism infrastructure and upcoming world-class resorts, Big Sky is poised to evolve into a year-round destination rivaling Europe’s Alpine retreats.

The Future of Travel: A Shift Toward Meaningful Exploration

The rise of destinations like Big Sky, Okinawa, and Sardinia underscores a global transformation in how people view travel. The modern traveler seeks more than sightseeing — they crave connection, authenticity, and purpose.

In 2026 and beyond, tourism will likely emphasize:

• Eco-Conscious Choices: Travelers will prioritize destinations that adopt sustainable practices.
• Wellness and Longevity: Health-focused experiences, from yoga retreats to fresh farm-to-table dining, will dominate itineraries.
• Cultural Engagement: Learning from local traditions and artisans will become central to the travel experience.
• Personal Growth: Travel will be seen as a way to reconnect with oneself and the natural world.

Planning Your 2026 Adventure

For travelers eager to explore these rising hotspots, now is the time to plan. With growing popularity, accommodations in top destinations like Big Sky and Sardinia may fill up quickly. Booking early not only secures better rates but also ensures access to unique experiences such as guided hikes, cultural tours, and wellness retreats.

When planning your next journey, consider:

• Visiting during off-peak seasons to enjoy fewer crowds.
• Supporting local businesses and eco-friendly accommodations.
• Immersing yourself in local cuisine and community events.
• Respecting natural and cultural heritage sites.

These practices not only enhance your trip but also contribute to the sustainability of these beautiful destinations.

Frequently Asked Questions:

What is the top trending travel destination for 2026?

The 2026 top trending travel destination is Big Sky, Montana, USA, according to a new report by Expedia, Hotels.com, and Vrbo. The mountain town saw a remarkable 92% increase in travel searches, making it the world’s most sought-after location for the upcoming year.

Why was Big Sky, Montana chosen as the number one destination?

Big Sky was chosen for its stunning natural beauty, year-round adventure activities, and growing cultural and dining scene. The destination offers world-class skiing, hiking, mountain biking, and rafting — along with a strong commitment to sustainable and community-focused tourism.

What makes this year’s report significant for travelers?

This year’s report highlights a global shift in travel trends toward destinations that prioritize sustainability, open spaces, and authentic experiences. It emphasizes travelers’ desire to reconnect with nature, support local communities, and avoid overcrowded tourist hubs.

How does Big Sky reflect the future of travel?

Big Sky represents the future of responsible travel — combining outdoor adventure with environmental preservation and wellness tourism. The town’s eco-friendly initiatives and focus on preserving its local character make it a model for future travel destinations.

How does sustainable travel play a role in these rankings?

Expedia’s ranking system considers its “Smart Travel Health Check”, which evaluates destinations on sustainability, cultural preservation, and environmental efforts. Locations like Okinawa and Big Sky earned recognition for promoting responsible tourism and protecting natural resources.

What is drawing travelers to Okinawa and Sardinia?

Both Okinawa and Sardinia stand out for their natural beauty, cultural depth, and wellness appeal.

Conclusion

The rise of Big Sky, Montana as the most coveted travel destination of 2026 marks a defining moment in global tourism. This breathtaking mountain town embodies everything modern travelers are seeking — adventure, authenticity, and sustainability. From its snow-covered slopes in winter to its sunlit hiking trails in summer, Big Sky offers experiences that connect people deeply with nature and community.